AMAZON Brand Registry

Trademark Services

AMAZON Brand Registry

What is the Amazon Brand Registry?

Registering your trademark with Amazon Brand Registry will help protect your mark including your logos.

Benefits of the Amazon Brand Registry:
With over 60,000 brands registered with Amazon around the world in 2018, brand owners are finding and reporting 99% fewer infringements than ever before.

Benefit 1:
Your brand will be represented accurately, and consumers will not be fooled by copycats

Benefit 2:
Better and powerful infringing search and report tools that will help remove 3rd party pages which are pirate your brand and goods

Benefit 3:
Amazon’s Brand Registry will also use information provided by brand owners to predict protections and identify and remove potentially bad listing.

For example, Amazon’s new measures will help remove

  • listings that aren’t for your brand and incorrectly use your trademarked terms and titles
  • Images that contain your logo, but are for fake or counterfeit products
  • Sellers shipping gray market or counterfeit goods based on locations where you do not manufacture or distribute your brand
  • Product listings by third parties using your brand name
Amazon Brand Registry: Eligibility & Application

You must have an active registered trademark in each country where you wish to enroll

Amazon is currently only accept trademarks that have been issued by government trademark offices in the USA, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the UK, and the EU

What is the Amazon Transparency Program?

Now brand owners with Amazon Brand Registry registrations can item-level trace to proactively identify and prevent counterfeits from reaching customers.

Already enrolled in the Brand Registry before April 30, 2017?

If so, you will need to re-enroll to enjoy the updated program benefits.

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